The logos of Apple, Nike, Amazon, and Coca-Cola like you’ve never seen them before
Paul Rand’s logo for IBM is among the most recognizable bits of branding…
Paul Rand’s logo for IBM is among the most recognizable bits of branding…
Influencer marketing is the new darling of the modern digital marketing world, even though its…
People don’t buy a product, they buy the story behind it, says communication expert Carmine…
People don’t buy a product, they buy the story behind it, says communication expert Carmine…
Logo and identity designer Emanuele Abrate recently conducted a very curious experiment. He decided to recreate…
Do you create visual images with your smartphone or tablet? Looking for tools to brand…
Branding experts weigh in. Why do so many tech companies’ logos look the same? From…
“Symbols don’t make clear what you do; it makes it clear who you are.” This…
When Leslie Ziegler joined the founding team of Rock Health in 2010, she had an enormous task ahead of…
How have iconic logos evolved over time? Do logo changes tend to correspond to periods…