Ecobranding: Famous Corporate Logos, Redesigned To Use Less Ink
You can still recognize the apple and the swoosh, but they’re far more ecologically friendly.…
Browsing: Logos
Graphic Design’s Next Great Challenge: Branding AI
Pentagram brands an AI processor startup demonstrating its smarts, and without tech tropes. [Image: courtesy…
How Facebook’s object-recognition tech could boost marketing
What Facebook’s AR push means for the future of commerce and the concentration of power…
The Quick and Dirty Guide to Building Your Startup Brand
How to hack your brand in 24 hours Over the years I’ve developed a lean branding…
Thinking of rebranding? Avoid legal headaches with these five points
If you don’t know what you’re doing, rebranding can be fraught with risks and problems that…
The Radical Future Of Branding
Designers predict the major branding trends of 2017. At a time of tremendous political and…
How to Position Your Brand as a Trustworthy Guide
If you’ve been following along in the StoryBrand world for awhile, or if you’ve been…
What Made a Logo Great
Discussion about the purpose of a logo, and what makes one great, has shifted from…
How Trump Won Using Strategic Branding, and What Entrepreneurs Can Learn From Him
Specialization is better than generalization, Trump teaches us. That’s why white working-class men loved him.…
What The WikiLeaks Emails Reveal About Branding Hillary
But for one passionate defender, Pentagram could have been replaced as the designer of the…