How to Create Strong Brand Positioning in Your Market
What is Brand Positioning? Put simply, brand positioning is the process of positioning your brand…
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The Body Shop rediscovers its mojo
The Body Shop, the health and beauty manufacturer and retailer, is making activism a core…
Building a marketing organization that drives growth today
Technologies and customer expectations have changed faster than marketing organizations. Here’s how to fix that.…
This beauty brand wants to cure the industry’s packaging addiction
The L’Oréal-funded startup Seed Phytonutrients sells its products in bottles made out of paper and…
Why direct response TV marketing is still effective
Any advertisement that engages consumers and asks them to respond directly to a brand in…
Why brands and influencers love Instagram Stories
How brands are getting more value from Instagram Stories influencer content The 24-hour lifespan of…
Personalisation promises – are brands biting off more than they can chew?
It’s a fine line between curated and creepy when it comes to crafting CX. According…
Samsung’s CMO on why ‘not being tech savvy’ is an advantage
Despite working at one of the world’s biggest tech brands, global CMO YH Lee believes…
How Leading Brands Are Closing The Loop For Smarter In-House Programmatic Buying
Spoiler alert: This is not another list discussing the five or six reasons why you…
‘The year of the RFI’: Advertisers step up supply-side partner reviews
More advertisers are starting to ask better questions of the supply-side platforms their demand-side platforms…