GenZnomics: 10 GenZ Beliefs Driving Global Economy
As a GenZ authority and policy advocate, I believe it is essential to advance a…
Browsing: Loyalty
5 Cult Tropes That Brands Can Use for Good
Tips for selling a belief along with a product What do climate change organization Extinction…
The value of getting personalization right—or wrong—is multiplying
This Next in Personalization 2021 Report reveals that companies who excel at demonstrating customer intimacy…
When it Comes to Loyalty, Cash is King
Thousands of loyalty programs exist today across all types of industries. In the travel and…
A New Year’s resolution for bosses: Abandon these 6 expressions
Bosses get a hard rap from their subordinates—and often for good reason. As organizations flatten,…
Numerology and the Marketing Math!
Numerology and the Marketing Math: The 25 to 70% off enigma!Numerology: Definition:The branch of knowledge…
The future of loyalty and CRM is a step change, not an evolution
What’s the future of loyalty? How we answer the question depends on a number of…
The Hard Truth About Customer Lifetime Value
The CMO Council found that 80% of marketers have a limited understanding of customer lifetime…
Developing a trust strategy for your brand, and how to measure it
Looking back at 2020 and into 2021 – change and disruption remains fundamental. Some elements…
Consumer sentiment and behavior continue to reflect the uncertainty of the COVID-19 crisis.
As consumers around the globe adjust to the next normal, there is significant variance in…