Some malls aren’t dying, and this company is helping them hang onto the customers they still have
The death of the shopping mall has been widely reported. Dying malls are seeing anchor…
Browsing: Loyalty Programs
5 marketing experts share their 2022 trends
What does 2022 hold for marketing? While we don’t have a crystal ball, SmartBrief did…
When it Comes to Loyalty, Cash is King
Thousands of loyalty programs exist today across all types of industries. In the travel and…
Brand Champions and LTV
In the age of online shopping and fickle customers, loyalty may feel like a thing…
How Retailers Can Salvage Customer Loyalty
Thomas Robertson Stores that want their shoppers to keep coming back must improve their…
How Starbucks Came a Long Way on Customer Centricity
On May 25, Wharton School Press published an updated edition of Customer Centricity by Wharton marketing professor Peter Fader.…
How to Find Value in Every Customer
Customers are not monolithic. There are high-value customers, low-value ones, and plenty who fall in…
Five Ways Brands Are Screwing Up Customer Engagement: How You Can Get It Right
You’d think customer engagement wouldn’t be all that difficult. They’re customers, after all. They’re already…