How the leader in the cockpit builds a brand
As any business road warrior will tell you, air travel these days is far from a…
Browsing: Loyalty
3 ways brands can beat Amazon at the loyalty game
Amazon recently joined Apple in “the trillionaire club” when its valuation reached that coveted number.…
All Customers Are Not Created Equal
Inspirational books and armchair advisors often make the mistake of taking simplistic memes and applying…
Qantas CMO on data-driven strategy and how the brand manages large data volumes
Marketing speaks with Stephanie Tully, executive manager brand and marketing and CMO at Qantas, about the…
Next-Level Personalization Creates Killer Customer Experiences: Four CX Guideposts
How do you turn a one-time customer into a loyal brand advocate? What’s the difference…
How to Work With YouTube Influencers
Have you considered collaborating with YouTube video influencers? To discover how to work with influential…
The secret to lifetime customer loyalty lies in one key difference
If you want your customers to stick around, get a little personal. A friend was…
The adtech stack: a marketer’s guide to buy-side technology
Sound, top-level knowledge of the core technologies used to buy media programmatically will help marketers make…
How retail apps can improve user engagement and retention
Application user acquisition is a sizable investment for mobile marketing teams, and that makes retention…
Brand experience drives up loyalty
LONDON: Brands can increase customer loyalty while also boosting the likelihood of repeat business and…