Lululemon’s brilliant dupe strategy should be duplicated by every brand
Lululemon fans craved products from the beloved $50 billion athletic apparel company but have been…
Browsing: Lululemon
How designing sports bras helped Lululemon launch women’s shoes
The clothing company discovered that women’s breasts influence their entire bodies in motion. Lululemon used…
With its first line of sneakers, Lululemon wants to bring its ‘Science of Feel’ to your feet
This month, Lululemon is entering the footwear fray at a time when smaller athletic shoe…
ROI vs Awareness: Influencer Marketing’s Billion Dollar Question
Influencer Marketing trends have swept the global marketing and advertising budgets. A majority of experienced…
Coping with the big switch: How paid loyalty programs can help bring consumers back to your brand
The demands of the pandemic have challenged customer loyalty and increased the value of paid…
Experiential retail will get a digital facelift in the post-coronavirus world
This story is part of Modern Retail’s week-long editorial series looking at how brands and…
From Apocalypse to Supernova: How the Pandemic Is Changing U.S. Retail
If the last several years have been an apocalypse for American retail, the last few months…
Rhone’s Nate Checketts: DTC is a misnomer
Subscribe: iTunes | Google Play | Stitcher | RSS | Anchor Working at the NFL gave Rhone CEO Nate Checketts a pretty good lay…
Did a slave make your sneaker brand? Probably, yes!
Prada, Hermes, and Louis Vuitton fared poorly on a new report about forced labor. Meanwhile…
Gap Inc. unveils its first new brand in more than a decade
Gap Inc. introduces Hill City, a performance menswear brand. Will it help buoy the company’s…