How marketers can benefit from “heat testing” Validating Product-Market Fit in the Real World
Since the invention of surveys in the 1930s, companies have used market research to size…
Browsing: luxury
Luxury isn’t what it used to be
The Express Arena encompasses industries, sectors, and businesses that have traditionally targeted desire over need. But as…
Bye Bye, Barneys? Why Luxury Is the Latest Retail Casualty
Another retail icon has fallen. Barneys New York announced earlier this month that it has…
Becoming the Best: Excellent Customer Service Always Wins
The Ritz-Carlton is arguably one of the most recognizable brands in the world. The hotel…
APPLE IS DITCHING THE MASS MARKET AND FOCUSING ON RICH PEOPLE
BIG COMPANIES ATTRACT big attention, and none quite as much as Apple. Its quarterly reports have become…
Fashion startups are making use of luxury brands’ unsold styles
Elevated Layers, set to emerge from beta mode late this month, plans to provide high-end…
What Bathroom Amenities Can Tell Us About Luxury Hotels
Hotels can spend a surprising amount of time on bathroom amenities. Why? Because guests —…
Coach is bringing its previously ubiquitous logo back to collections and ad campaigns
The Coach logo is making a comeback, but investors of the brand have questions. Tapestry (Coach’s…
Rarity, limited POS essential to niche brands as luxury becomes overused term
Cutting through the noise of the oversaturated fragrance sector can be difficult, but leveraging human…
Self-esteem, status perceptions drive premium purchasing in emerging markets: report
The demand for premium goods is growing around the world due to the increasing availability…