Beauty brands and celebrity: The new paradigm
Beauty ads used to follow a simple formula. Find a well-known and liked celebrity prepared…
Browsing: Luxury brands
Luxury brands tryst with Digital!
How Carolina Herrera’s embracing digital experiments The fashion world is circling Snapchat. Witness designer Carolina…
Why Designers Should Be A Little More Shameless
Working Not Working’s Justin Gignac explains how he went from selling NYC garbage online to…
Selling Luxury: How High-end Brands Are Embracing the Internet
Online shoppers won’t find a price list or an “add to cart” button when they…
Online Brand Protection: 5 Questions with MarkMonitor’s Simon Whitehouse
Brand abuse is big business. It’s estimated that brands lost over $350 billion last year to online…
Top 10 luxury brand mobile marketers of Q1
Changing consumer habits have forced brands to move quickly into the exploding mobile marketing arena,…
Luxury brands must rethink how they measure customer satisfaction
Any marketing manager would probably agree that a brand that does not measure its customer…
Luxury brands have a compelling value proposition
Chanel, Hermès rank as top brands worth premium pricing: survey The popularity of a widely…
Influencer marketing needs to prioritize content over commerce
The majority of brands now have influencer marketing strategies, but budget remains an obstacle, according to…
Brand strength relies on stability, consistency and trust, says Breguet exec
In a challenging environment caused by economic and geopolitical unrest, luxury brand marketers can quell…