Most powerful luxury branding strategy? Customer-facing retail sales staff
“Pay no attention to that man behind the curtain,” says the Wizard in an iconic…
Browsing: Luxury Institute
How will Burberry’s changing leadership impact the brand?
British fashion label Burberry’s terminated experiment of having Christopher Bailey serving as both chief creative…
Luxury brands have a compelling value proposition
Chanel, Hermès rank as top brands worth premium pricing: survey The popularity of a widely…