How should brands respond when an ambassador makes headlines?
Christian Dior, Tag Heuer and Lancôme have all recently found themselves involved with celebrities that…
Browsing: luxury
Can Tesla scale up without watering down its brand?
Tesla Speeds Ahead in the Electric Vehicle Market “The Week that Electric Vehicles Went Mainstream,”…
Top 10 luxury advertising efforts of 2015
For luxury houses, positioning is essential, and many brand marketers used advertising campaigns to ensure…
Fashion brands still struggling with sustainability practices
The fashion sector is the second largest polluter in the world after the oil industry, according to…