Beyond binary: how brands can lean into the gender debate
Gender expression has long been a metaphoric anchor for advertisers – but its clout can swing either…
Browsing: Lynx
Boys will be boys or will they…
Boys’ body image affected by advertising, study finds This has prompted suggestions that the industry…
The year of the re-brand
Amy Jackson (pictured) looks at how companies are refreshing their brands. It seems after so many…
Top 5 global brand videos Feb 2016: Lynx and Budweiser lead the way
Lynx’ change of tactics, redefining what it means to be a man, has scored for…