Advertisers Have the Data. What Comes Next?
Hyper-personalization is the core of a great digital experience It’s no secret that brands have…
Browsing: Machine Learning
How Hospitals Can Harness the Power of Digital Transformation
More than a half-million health care workers in the U.S. have quit their jobs in…
Business Is Personal
Let’s face it. People are sick and tired of being treated as part of a…
How CMOs Can Grab The Reins
Dear CMO, do you want to raise your profile at your company? Do you want…
When AI Behaves Badly
Facebook faced a firestorm after its AI committed an “unacceptable error.” If Facebook’s AI, backed…
How AI Solves One of Marketing’s Greatest Challenges
We asked marketing leaders to tell us about their greatest individual marketing challenge. The number…
After keyword blocking, what’s next for brand safety and the ‘asshole of the internet’?
In 2020, many of us were inundated with well-intentioned social good marketing campaigns. But audiences…
Advertising During a Recession: 5 Innovative Marketing Practices
If your digital marketing is thirsty for fresh air and innovation, these ideas may inspire…
Marketing the Future: How Data Analytics Is Changing
Data analytics helps marketers learn about their customers with target precision, from the movies they…
How CMOs Must Evolve to Take Advantage of Artificial Intelligence
Marketers are drowning in data from dozens of sources: social monitoring, media monitoring, web analytics,…