Branding lessons learned at Apple
‘Don’t go dark’: Ex Apple and Pepsi exec John Sculley offers pandemic brand-building tips Businesses…
Browsing: Macintosh
What Happened to General Magic?
Inside the company that invented the iPhone — two decades too early. Chances are that…
MAY A.I. HELP YOU?
INTELLIGENT CHATBOTS COULD AUTOMATE AWAY NEARLY ALL OF OUR COMMERCIAL INTERACTIONS — FOR BETTER OR…
Why Microsoft Resurrected A 15-Year-Old Mouse
Microsoft tried to kill its familiar corded IntelliMouse Explorer years ago. But the most discerning…
Could The iPhone X’s Most Inane Feature Actually Be Its Best?
In the end, it’s not about the camera. It’s not about the screen. It’s about…
Apple Product Placement: 6 Questions With Jon Holtzman
Before Dell and Lenovo became common onscreen stars, Apple was pioneering product placement in Hollywood…
Designing The Next Steve Jobs
Five years after his death, Jobs still has key lessons for design-minded tech leaders, writes…