More Effective than a Kardashian: The Rise of Micro-Influencers for B2B Marketing
There is a notion that celebrities were the original influencers. For the longest time, it…
Browsing: Macro Influencers
How to start a micro-influencer marketing campaign from scratch
Want to run successful influencer marketing campaigns? This post will show you how micro-influencers can…
Shifting Influence: Micro-Influencers Prove That Influencer Marketing Is Far From Dead
The following is a guest post by Brett Zucker, CMO at Monotype. Chief Marketing Officers and their teams…
Not All Influencers Are Created Equal
Opinion: 38 percent of marketers are unable to tell whether influencer activity actually drives sales…
The Most Important Attributes of Effective Online Influencers
Consumers say they are most likely to trust online influencers who come across as credible…
Here’s Why Influencers Are Making Bank
And driving up engagement levels for brands in the process Influencers are driving engagement with…
Linqia unveils ‘first’ platform for predicting influencer engagement
Company says its newest AI layer builds on its five-year database of engagement performance, where…