Did somebody say advertising is now a proven driver of growth? Why adspend has bucked Covid
The rapid bounceback of adspend following last year’s recession shows how advertising has become an…
Browsing: Magna
How to make your brand worth talking about
Brands that rise above the noise have three things in common. Here’s how to get…
Brands + Culture + Twitter = Impact
A new study shows just how much consumers want brands and culture to mix. Commerce…
Digital Appetite and Smaller Brands Fuel Ad Growth in New Forecast
Magna Group says ad spending is expected to increase 7.2% in 2018, surpassing earlier forecast…
New Study Finds Content Targeting Is the Most Effective Way for Brands to Reach Consumers
It’s ‘an especially formidable foe’ to ad skipping Content targeting company Zefr released the results…
Major Brands Get Hip To Haptics
A recent video ad for Arby’s showed pro golfer Andrew “Beef” Johnson on the green…