How Businesses Can Stay a Step Ahead of Copycats
The threat of copycats is constant in business. Despite intellectual property laws, patent filings and…
Browsing: Management
Advertising in Crisis: How the Turmoil Threatens All Media
The ad business today is far from what it once was. The traditional patterns of…
A Better Way to Track Shoppers Offline
Associate Professor Stephan Seiler shares how online tools can help track consumers in the real…