Brands: Avoid the ’Hero Trap’ and Close the Intention-Action Gap
Internationally recognised speaker and author Thomas Kolster, also known as Mr. Goodvertising, takes a hatchet…
Browsing: Marc Pritchard
Brands need to build in ‘citizenship’, says Pritchard
Brands are learning that balancing growth with doing good is a fundamental consumer expectation, according…
Technology has upended the world’s advertising giants
Advertising agencies are under pressure to change archaic and inefficient elements of their business models…
Brand safety in 2018 will bring more collaboration
Brand Safety In 2017: Where We’ve Been, Where We’re Going Brand safety and transparency were top-of-the-agenda…
Behavioral ad targeting gets thumbs up from CPG brands
CPG Brands Replace Demographic Targeting With Behavioral Targeting Demographic targeting and behavioral targeting have both…
Advertising has a terrible reputation, it’s better to rebrand it as content
CANNES, France – Marc Pritchard, chief brand officer of Procter & Gamble, has led the…
Hey, Agencies: Marketers Are Pretty Clear About What They Want
In the movie “What Women Want,” Mel Gibson plays an ad executive who, after a…