Are agency people embarrassed about how they make their living?
Jeremy Taylor spent a week in May 2021 attending the AdForum Consultants Forum, on the…
Browsing: Mark Read
WPP CEO Mark Read outlines growth strategy
4 things you need to know about WPP’s growth strategy for a post-Covid world WPP…
Why agency ‘brand names’ matter less
The ongoing demand for integration in the agency industry is experiencing collateral damage: the dissolution…
The programmatic-creative divide persists
If programmatic is from Mars, creative is from Venus. Despite the rise of programmatic advertising…