How your brand can sound distinctive in a noisy world
Sound assets can capture consumer attention, boost distinctiveness and build mental availability, explains Roscoe Williamson…
Browsing: Marketer
4 BEST PANDEMIC PARODY ADS OF 2020
From sad piano chords to empty shelves, these filmmakers skewered all the coronavirus ad cliches…
How Real Is The Marketing Skills Gap?
The ANA Educational Foundation (AEF) recently published a report on marketing talent, suggesting that the profession suffers…
Digital bananas – establishing a Fair Trade in digital advertising
There’s a growing acceptance that the digital advertising industry needs to change, but how? Damon…
Who is tomorrow’s marketer?
The marketing skillset is changing rapidly; by prioritising upskilling, soft skills and implementing continuous learning,…
‘We need to learn the fundamentals’ of DTC: Confessions of a CPG marketer
When it comes to being a marketer for a consumer packaged goods business, the hardest job…
Why I’m expecting big things for Siri
Apple’s on a mission to turn its cheeky voice assistant into a powerful platform in…
Why Interactive Ads Are Becoming the Norm for Streaming Platforms
Finding ways to keep viewers engaged Technology around TV keeps advancing, and advertisers are desperate…
The Way You Shop Will Change Forever This Year. Here’s How
These are the four big retail trends coming in 2017 Online shopping has now reached…
Trump Purposely Ignored 4 Golden Rules of Sales and Marketing
He knew voters were tired of being wooed and campaigned to in the typical way.…