Strengthen Your Leadership with the Science of Awe
This Nano Tool for Leaders from Wharton Executive Education offers techniques for developing an “awe…
Browsing: Marketers
‘Turn on the comments you cowards’: Why are brands blocking feedback on social?
Social is supposed to be a conversational channel, so why are brands turning off the…
34 Predictions for Social Media Marketing in 2024
Can you believe that it’s now almost four years since we were all locked inside…
Can Finance Unleash Marketing’s Potential?
The CMO Council’s new report Marketing & Finance: Fueling Innovation Or Falling Behind? examines how economic adversity…
Is AI an Asset for B2B Marketers?
Could AI lead to risky, unchecked outcomes if we embrace the technology too soon? Will…
Can you build a brand on digital?
Digital advertising channels have significant short and long-term revenue impact for brands, according to a…
The #1 threat to attention metrics: The paradox of attentive audiences
Marc Guldimann, founder of Adelaide Metrics, explores the ways attention metrics can inadvertently be misaligned…
How AI Will Help Marketers Harness Psychology To Drive Consumer Purchase Decisions
A marketer’s role is to inspire consumers to embrace a product or service, which involves…
Google accused of downplaying ad price manipulation
Some advertisers believe Google quietly inflates ad prices by 100% – a stark contrast to…
Marketing categories differ in how they impact business relationships
The demands of different business categories can have a profound impact on marketer and agency…