Survive or Thrive? CEOs Must Invest Now in Marketing
When I was a teenager, a young friend who didn’t have his driver’s license “borrowed”…
Browsing: Marketers
What role does your brand play in this new state of culture
Balancing Empathy with Sustainability: Liquid Death CEO Discusses the Evolution of Canned Water With the…
10 Brands Upping Digital Advertising Spend
We’re officially into month 3 of social distancing. Who is using this opportunity to ramp…
Toilet paper is having a moment and the advertising is getting weird
You may not be able to get any TP, but its makers want to be…
Tarek El Kady: ‘How brands act in the next few months will impact their performance for the next few years’
Tarek El Kady is Senior Marketing Director for McDonald’s in the Middle East and Africa…
Leading a Content Consumption Transformation
This article is largely an abstract from a story that originally appeared in It Is Innovation…
In These Uncertain Times,’ Coronavirus Ads Strike Some Repetitive Notes
Companies strive to assemble ad messages in response to the pandemic The most common elements…
Marketers Struggle To Make Informed Decisions During Chaos
Facing global disruption, business upheaval and looming budget cuts, marketers must chart a sensible path…
Maintaining share of voice is key in recessions
Maintaining share of voice is critical for advertisers during a recession, both to stay front…
How agencies are taking client pitches virtual
Across the industry, as everyone scrambles to figure out new ways of working, one more…