The 2020 election ignites a new debate: Does political advertising belong on platforms?
The ongoing debate about political advertising on platforms has reached its natural conclusion — with…
Browsing: Marketers
How Data-Driven Marketing Builds Trust
Data collection is core to marketing strategy, now more so than ever, allowing marketers to understand…
{grow}: What 5G Means For Content Consumption and Creators
Emerging 5G services will not only make our devices go faster, but it will also…
Brands, agencies seek ad efficiencies by going direct
Marketers Are Going Straight To Exchanges For Ultimate Data Transparency As marketers seek more transparency…
30% of B2B marketers own up to delivering a ‘poor’ digital experience
Close to a third of B2B marketers have given a brutally frank assessment of their services in…
Is Your Brand Engaging or Intrusive?
A brief guide to developing constructive consumer relationships. Managing a brand is a little like…
Why AI fluency is now mission critical for marketers
If an AI system for marketers had written this article instead of a mere human,…
Brands + Culture + Twitter = Impact
A new study shows just how much consumers want brands and culture to mix. Commerce…
Google’s new tools aim to give advertisers real-time feedback on their ads
The new tools added to its Create with Google platform is all about testing, testing,…
To Navigate Advertising Uncertainty, Marketers Must Aim To Maximize Unduplicated Reach
Advertising today is filled with uncertainty. Some of the greatest unknowns revolve around consumers’ rapid…