AI marketing: how seriously should you take artificial intelligence?
Recent years have seen the rise of artificial intelligence (AI) adoption in the marketing and…
Browsing: Marketers
Listen to the latest episode of the Cannes Lions podcast
In the 13th episode of Asking Out Loud with the New School, PR guru Richard…
SmartBrief report: 4 must-watch technologies for today’s marketers
Savvy marketers know that technology is the way to reach target audiences with the right…
How to Integrate Influencer and Emotional Marketing to Improve Your Content Program
As marketers in the Age of Digital, we are moving at the speed of digital…
Asia’s marketers need to look beyond stereotypes
Marketers are often guilty of a tendency to “segment everything into little boxes”, but consumers…
Brands can tap sensory power from tangible brand assets
Marketers are missing a trick by not opening their minds to opportunities afforded by unlocking…
How marketers can leverage the value of branded apps
In the battle for mobile engagement, branded apps hold untapped value Consumers spend an overwhelming…
The Art of Influencer Marketing For Solopreneurs and Small Business
28% of marketers report that influencer marketing is the fastest growing customer acquisition method. We’ll get…
Ad Standards cases of 2019 so far – accusations and brands cross the line
A new year brings a new stream of advertising complaints for the Ad Standards Community…
Why You Should Be Wary of Marketing Agencies That Tell You They Have The Answer
Every marketing company claims to have “the answer.” But, solutions to marketing problems aren’t simple…