How advertising champions diversity and inclusion
Marketers ramping up call for diversity and inclusion While you would expect more campaigns around…
Browsing: Marketers
5 Ways Marketers Can Gain an Edge With Machine Learning
Interpret and act on large amounts of information in a scalable way. It’s hard to…
The art of the DIY Logo
If one principle of marketing is true for every industry, it is that the simplest…
Five ways to take your marketing automation further with AI
AI could lead to an economic boost of $14 trillion in additional gross value added…
Waze conquers ‘digital dark zone’ with in-car, out-of-home ad coordination
McDonald’s campaign showed drivers in-car ads that mirrored billboards. Waze has figured out something that…
Spotify #loveAds site invites marketers to build playlists of their favourite TV ad scores
Spotify for Brands, the music streaming service’s ad sales house, is encouraging the industry to celebrate…
AI, Camera Module Tracks Customer Reaction To DOOH Advertising
PerceptIn, a visual intelligence company, has created technology that combines artificial intelligence algorithms and a…
Digital Gives Cross-Platform Campaigns 16% More Reach
Nielsen’s Total Ad Ratings show TV still the major driver of impressions Advertising campaigns that…
Amazon’s next ad move: AmazonFresh ‘sponsored products’
Amazon’s $3.5 billion ad business keeps growing. In its latest expansion, Amazon has started to…
Updates, rumours and more for brands – all caught up on Instagram’s latest?
February has been a busy month for Instagram – Aaron Brooks breaks down how its new…