Why You Should Optimize Your Email Campaigns With Artificial Intelligence
Have you heard of artificial intelligence? Today, it’s a favorite topic among email marketers. Experts from…
Browsing: Marketers
Twitter’s Sarah Personette: Video and ‘brand purpose’ will continue to take center stage
Twitter’s been on a tear to prove that even with a smaller audience than Facebook…
In-app advertising has come a long way: Here’s why you should use it
New developments for the in-app environment allow brands to measure viewability, fraud, data quality and…
How Marketers Can Start Adopting Artificial Intelligence Tomorrow
Paul Roetzer couldn’t stop watching. It was 2011 and Watson, a then-new IBM supercomputer, faced…
Confessions of a data scientist: ‘Marketers don’t know what they’re asking for’
Like artificial intelligence or blockchain, data science is a popular buzzword in the industry. Marketers…
CMOs Need to Focus to Survive: Three Priorities to Ditch and Three to Latch On To
Here’s the hard truth: Most CMOs (including me, admittedly) will never be able to get…
Will Streaming Video Air Ads After Pause Button Is Hit?
Pausing in the modern media world? The media business moves and distractions don’t stop. But…
Brands must adapt to the wellness trend
The language of wellness is no longer limited to the health and nutrition sectors, as…
Why competitive gaming is the next big opportunity for brands
When we think of esports, we picture filled arenas with flashing lights and big viewer…
Why marketers need to stop speaking to Gen Z as if they are Millennials
Gen Z girls are about to turn 23, yet many brands still don’t take them…