Playable ads and gaming: What’s next for marketers?
Playable ads have been a part of gaming recently, and there’s growing interest in playable…
Browsing: Marketers
Blockchain buzz among advertisers starts to fizzle
Advertisers’ love affair with all things blockchain may be cooling as they realize the technology’s…
Study: Social media, email marketing are best for digital lead generation
Dive Brief: To achieve lead generation goals, 47% of marketers see social media as the…
10 Lessons | What did we learn from Cannes Lions 2018?
TEN LESSONS FROM THE COMMUNICATION TRACK From “hackvertising” and diversity to media consolidation and the power…
What Brands Post on Social vs. What Consumers Want to See
There is a significant disconnect between what marketers post to social media and what consumers…
Orchestrating brand voice: Lessons for marketers
Sadly, the vast majority of brand communications today fail to achieve their objectives for several…
5 reasons to pay attention to Facebook Watch right now
In 2017, online video accounted for 74% of all online traffic and in any 30 day-period, more video…
How Twitter’s expanded video programming slate supports your marketing strategy
In a fragmented media environment, video on Twitter helps capture your audience’s attention. In today’s…
How Pinterest is wooing ad buyers with a consumer insights message
In IPG Mediabrands Cafe last week, a table was lined with mini Greek yogurt doughnuts,…
What Apple iOS 12 Means For Marketers — And Why Investing In Listings And AR May Be More Valuable Than Targeted Ads
Apple’s WWDC was about more than MeMojis, as “Siri Shortcuts” has implications for the future…