AGENCY OF THE FUTURE: SURVIVAL OF THE FITTEST
Two thousand eighteen is the new 1859, says Michael Kassan, MediaLink chairman and CEO. It…
Browsing: Marketers
The Six Biggest Challenges Facing Social Media Marketers
Marketers say not having enough staff and financial resources is the top challenge they face…
That GIF You Just Shared? It Might Actually Be an Ad
Why brands like Bubly, Converse and Gatorade are getting into looping Imagine an ad playing…
Secrets Celebrity Entrepreneur Kristin Cavallari Says Marketers Make This Mistake When Targeting Young Moms
Fifty-five percent of millennial moms are asked for their opinion about purchase decisions, compared to…
Starbucks Gets Operatic Extolling Its Elevated Customer Experience
Starbucks Gets Operatic Extolling Its Elevated Customer Experience Under new CEO Kevin Johnson, Starbucks is…
The times are changing: what a solid client-agency relationship looks like
A client and their agency should be like business partners, says Graeme Sanford, with each…
In a world of fake news, marketers need to take control
As advertisers, we are reminded that trust takes decades to build and can be destroyed…
Gen Z is quitting social media in droves because it makes them unhappy, study finds
It’s the most socially-savvy generation, but many are leaving multiple platforms and marketers need to…
The Rise of the Story Format on Social Media [Infographic]
By now we know that marketers are often storytellers, finding success in connecting with customers and prospects rather…
5 Marketing Strategies From Major Brands: What You Can Learn From Their Mistakes and Successes
You don’t need a big budget to learn from these big-budget brands. Marketing is a…