Agencies Are Scrambling to Meet Client Demands for Amazon-Specific Solutions
Some are even launching dedicated practices Amazon is no sleeping giant. As the Bezos behemoth…
Browsing: Marketers
Why Niche Video Game EVE Offers Marketers a Master Class in User-Generated Content
At this very moment, you might be living next to a space pirate. But don’t…
Digital Download: Celebrity or Influencer?
Eighty percent of the top 15 beauty brand collaborations for the first half of the year…
Email vs. SMS: Battle of the Heavyweights [Infographic]
Ding, ding, ding! The battle is on, with email in one corner, and SMS across…
Brands are using influencers on Musical.ly to reach teens
Musical.ly, a lip-syncing app that has more than 200 million mostly teen users, is focused…
Advertisers often avoid hard news, but there’s mixed data to back this up
Between Trump fever and advertisers finding their ads running against racist videos on YouTube, advertisers’ obsession…
Marketers say Snapchat is blowing past Facebook, Google and others when it comes to augmented reality ads
“Stranger Things.” Netflix 3D World Lenses, like the dancing hotdog, have further cemented Snapchat’s position as the…
What Marketers Can Learn from the Successful Rebranding of Britain’s Political Parties
The reality of most modern democracies—for better or for worse—is that to win elections, strong…
Should We Be Looking East for the Real Disruptors?
When Western brands are looking for inspiration, they are often quite introspective. The same names…
Are These Five Marketing Buzzwords and Concepts Overhyped?
Nearly half of marketers say artificial intelligence is an overhyped idea/term, according to recent research from Resulticks.…