I’m not who you think I am: the pitfalls of social media listening
Social media listening only tells half the story, says Katharine Milner. Marketers need to make…
Browsing: Marketers
Navigating the crowded seas of marketing technology solutions
With an exhaustive list of martech solutions to choose from, how do you decide which…
Lessons From the Cannes Lions: The Creative Data Category
What’s the state of data-driven creative, and how can marketers improve their efforts to drive…
Online Audio will be a big boon for advertisers
Tuning into podcast sponsorship, programmatic audio and native audio sponsorships We don’t call it radio…
Global Marketers Improving Media Oversight: WFA Study Finds More Control, Transparency
A new study from the World Federation of Advertisers based on a membership survey taken…
Millennial Dads Say Advertisers Just Don’t Get Them
Three in four millennial dads are resentful that advertisers and marketers are out of touch…
Customer Success: The Third Growth Engine of Business
Growth is getting harder. Customers have never had more options — from toothpaste brands to…
Why Brands and Agencies Are Preparing for the Era of 6-Second Ads
2018 is the turning point toward snackable spots The movement toward short-form video is alive…
Marketers, prepare: Voice search is growing
The following is an excerpt from an report out today by GeoMarketing: The shift to increased reliance…
Martech and ad tech: Challenges and opportunities
What’s ahead for ad tech in the larger martech environment? Columnist Jim Yu lays out…