Meet The Backscratchers: how a team of ‘fixers’ are challenging the traditional agency model
Jody Orsborn was working for an LA music production company when the idea came to her to…
Browsing: Marketers
It’s LinkedIn’s Turn to Enable Brands to Track Which Audience Types Visit Their Sites
Brands can also filter by date range to analyze the impact of their campaigns LinkedIn…
WhatsApp humble brag: 1 billion daily users
SAN FRANCISCO — What’s cooler than 1 billion people using your product every month? More than…
VR ADS ARE ALMOST HERE. DON’T ACT SURPRISED
IMAGINE, FOR A moment, that you’re inside a virtual reality world. You look to your left…
The most brand-safe app category is not what you’d expect
When it comes to advertising, mobile games are both brand-safe and extremely effective. Contributor Andrew…
Move over millennials, Gen-Z now the largest single population segment
According to Nielsen data, Gen-Z is now 26 percent of the population. According to Nielsen’s…
Ad Tech And Digital Video Demand Growing Together
Video advertising has seen astronomical growth in the last two years. The average per-brand spend…
Brand awareness versus demand gen: Must we choose?
What’s more important – cultivating the long-term brand of your company or driving immediate and…
Where will advertisers be spending on social this financial year?
Paul Korber looks at how last year’s trends will shape social investment for the next…
How video ad quality affects campaign performance on Facebook
How much time and money should you put into a video to get results? Contributor…