Behavioural changes have nothing to do with generation and everything to do with technology
The problem with demographics, says Steve Sammartino, is that they were invented by lazy marketers…
Browsing: Marketers
Digital out-of-home: revisiting advertising’s origins in new ways
Digital out-of-home is finding new and innovative ways to return to advertising’s roots and original…
Pinterest Wants to Show Advertisers It Can Run With the Big Dogs
At the recent advertising conference in Cannes, France, Pinterest announced its presence with zeal and whimsy. Up…
How to Improve Your Marketing ROI With Google AdWords [Infographic]
Your marketing mix probably consists of a variety of channels: print, email, social, maybe even…
Four Steps to a Compelling Brand Story That Wins Over Customers
You may think your brand story is about your business… but think again. The brand…
Graphic Design’s Next Great Challenge: Branding AI
Pentagram brands an AI processor startup demonstrating its smarts, and without tech tropes. [Image: courtesy…
Yes, you can measure brand experience
Marketers often believe brand experience or experiential marketing can’t be measured. And we all know…
What you don’t know about NPS: A source of competitive advantage
Hussam Aldolaigan explains Net Promoter Score, and why he thinks marketers give it far less…
Facebook Updates Lookalike Audiences, Launches Value Optimization
Facebook released two new tools Monday to help marketers identify the consumers most likely to…
Brand Videos On Facebook Helpful In Purchase Decisions
Every day, hundreds of millions of people watch video on Facebook — and new findings…