Header bidding is on the rise as advertisers seek transparency
The publisher guide to the state of header bidding Header bidding started as a short-term…
Browsing: Marketers
The Incredible Credible Website: How Credibility Boosts Your Business [Infographic]
It’s only natural that we like people more when we trust them, and the same…
What Advertisers Look for in Video Content Platforms
Marketers look most closely at measurability and pricing when deciding which platforms to run pre-roll…
Airbnb CMO Says Marketing Industry Can’t Wait Any Longer to Diversify Workforce
Airbnb’s Jonathan Mildenhall calls on marketers to demand the hiring of more women and people…
Voicebot market growing faster than ever, but here’s a realistic take
Voice technology that power devices like Amazon’s Alexa and Google Home is the next frontier…
Five Ways Brands Are Screwing Up Customer Engagement: How You Can Get It Right
You’d think customer engagement wouldn’t be all that difficult. They’re customers, after all. They’re already…
The Content Trap: When Content Becomes a Commodity (and Three Ways to Break Free)
Your undifferentiated content is getting lost in a sea of equally indistinguishable content. What you…
More Honesty, Less Snark: How Consumers Want Brands to Act on Social Media
Most consumers want brands to be honest and friendly on social media, not snarky and…
Twitter created an ad format to put bots in your DMs
Twitter launched a new way for advertisers to boost their chat experience with Promoted Tweets. Direct Message…
The Danger of Assertive Advertising
Researchers find that ads that tell consumers what to do often end up turning them…