How long will TV advertising stick around?
As Viewers Drift Online, Advertisers Hold Fast to Broadcast TV TV ratings are collapsing. Media…
Browsing: Marketers
Five Lessons for All Marketers From the Departure of Coke’s CMO
Coca-Cola has decided to eliminate the position of CMO in its organization. Former CMO Marcos…
Thinking mobile-first with Facebook’s head of marketing science
Marketing speaks with Steve Lockwood, head of marketing science at Facebook, about how advertisers can enhance their strategy,…
Are Marketers Missing Opportunities to Seize Consumer Micro-Moments?
We search the Web every day for things we need, things we want—tutorials, inspiration—and endless…
What is the value of a ‘Like?’
Brands welcome social Likes, but what is their true worth? Columnist Brad O’Brien dives into…
Facebook Marketing: Why It Is Time to Rethink Everything
Do you use Facebook to market your business? Wondering how marketing on Facebook is evolving?…
Advertising in the Age of Distraction
Last Thanksgiving, the food devoured and the dishes cleaned, I distinctly remember sitting down to…
A sign of things to come for the advertising industry. It just doesn’t add up!
The ad industry, has been in deep sand for quite a while. With multiple aspersions…
Google Can Finally Understand Your Drunk Texts
“Thisss isrealy awhsome.” Google would love to have the voices that come out of its…
How Facebook’s object-recognition tech could boost marketing
What Facebook’s AR push means for the future of commerce and the concentration of power…