Why using influencers is a win win for brands
5 Reasons You Need to Stop Ignoring Influencer Marketing Influencer marketing has exploded in popularity…
Browsing: Marketers
The Best Marketers Read Minds
How to hear the unspoken stories your customers tell themselves. Talent agencies are a strange…
The Future of Healthcare Marketing: Lessons for All Marketers
Between HIPAA regulations and high (often life-and-death) stakes, healthcare marketing can seem like a field…
Report: Most Advertisers See Media As ‘Complex Headache’
Media consultant ID Comms is out with a new study — based on a survey…
Twitter introduces custom profiles to improve the way brands deliver customer service
Twitter has introduced a feature that enables more personal customer service experiences in Direct Messages.…
Why you can’t rely on social media to drive digital audience growth
Allison Wahl offers alternatives to social media for driving audience growth in the evolving digital…
Eight Steps for Running a Successful Addressable TV Campaign
Addressable TV flips the traditional TV advertising buying process on its head: Instead of selecting…
5 Cost-Effective Marketing Hacks to Help Reach (and Keep) Your Customers
Looking for cost-effective ways to boost awareness? Simple marketing hacks that are based on real…
Amazon launches an Alexa hub to help marketers create voice skills
New resource targets brands and agencies that want a presence in the Alexa ecosystem. Amazon…
‘Name That Brand’: Naming Expert Mike Pile on Marketing Smarts [Podcast]
Hosted By: Kerry O’Shea Gorgone Broadcast: Wednesday, January 25, 2017 Length: 24:51 Transcript Download Podcast Save to Favorites…