TurboTax Bridges The Divide Between Brand And Digital
Intuit’s TurboTax is one of the rare companies that blends its more traditional brand marketing…
Browsing: Marketers
Is Personalization the New Buzz for 2017? (Infographic)
On social media, there are core metrics marketers are well aware of, from simple clicks…
Adidas Knocks Under Armour Again With This Inspirational ‘One in a Billion’ Ad for China
And David Beckham pops in to say hi Some in the Western world retain unfortunate…
15 Marketing Tools To Check Out in 2017
Brands are facing more competition than ever. They need help, and these tools provide it.…
Innovation lessons from Pixar: An interview with Oscar-winning director Brad Bird
What does stimulating the creativity of animators have in common with developing new product ideas…
How brands are using WhatsApp for marketing
With 1bn users worldwide, WhatsApp presents a massive opportunity for marketers, enabling instant customer service and…
How brands are using Twitter’s ‘featured’ tweets tool
From dealing with pesky trolls to legitimate complaints and everything in between, socially savvy brands…
Can emerging luxury brands compete with the old guard?
Dior, Chanel, Gucci, Rolex, Dunhill, Armani, Vuitton – prestigious names that we all recognize in…
LinkedIn Changes: What Marketers Need to Know
Do you have the new LinkedIn experience? Wondering what’s changed? LinkedIn has made it easier…
35 Books Every Designer Should Read
We asked some of the world’s top design schools to share their favorite books. Here’s…