The 5 Marketing Trends to Keep Your Eyes on for 2017
From detailed content to innovative social-media campaigns, here are some trends to look out for…
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45% Of Marketers Plan To Increase Paid Social Budgets In 2017, Supporting Search
Can paid social campaigns generate more brand searches on Google, Bing and across retail Web…
Artificial Intelligence and You: Demystifying the Technology Landscape
TL;DR: AI technologies today range from simple to extraordinarily complicated. Basic chatbots are enabled by natural…
How brands and publishers are using Facebook Messenger this holiday season
For retailers looking to differentiate themselves from the pack during the holidays, Facebook Messenger shops…
How Marketers Can Convert Mobile Shoppers Into Sales
Mobile is quickly becoming consumers’ favored method for shopping. Google got my attention when their…
The rules of VR: How advertisers can avoid making very real mistakes
As we go hurtling to the new and shiny things on the block (namely virtual…
Marketers value AI but are not using it yet
Demandbase survey: Marketers sure like them some AI Once upon a time, we writers would…
Marketers to Boost Influencer Budgets in 2017
Nearly half of marketers in the US plan to ramp up budget for influencer-focused campaigns…
Yes, Some Social Media Platforms Are Better for Your Brand than Others
For marketers juggling a million different tasks and to-do lists, social media platforms can feel…
What brands can expect from mobile in 2017
Expert: Experience driving mobile growth Mobile is growing faster than many experts believed would happen,…