The Best And Worst Branding Of 2016
We revisit the highs, the lows, the most-Tweeted about. Here are our picks for the…
Browsing: Marketers
Global Digital Ad Sales Will Top TV In 2017, Magna Forecast Predicts
Global digital advertising is expected to top TV in 2017 for the first time, according…
Influencer Marketing Hit the Mainstream in 2016 (Report)
Influencer marketing has been the buzzword for 2016, and it dominated the digital marketing conversation this…
The state of influencer marketing in 5 charts
“Influencer” marketing — essentially hiring people with large social media followings to tout a given brand…
Google gives app marketers more ways to promote their apps with ads
Automated video ads, new Play inventory and in-app purchase audience modeling are now available. On…
Three Website Myths That Get in the Way of Great User Experiences
A site that is frictionless for the user can build trust, deepen engagement, and even…
What Marketers Need to Know About Millennials and Print
Counterintuitive as it may sound, the more our lives are influenced by digital media, the…
How Consumers Want to Receive Retail Brand Communications
Most consumers say they prefer to receive brand communications from retailers via email, according torecent…
Advertising Without Search: What Will Happen To Google AdWords, Bing Ads?
Microsoft recently awoke a sleeping giant after remaining stagnant for a decade. Some attribute the…
Five Ways Marketing Analytics Is Broken (and How to Fix It)
Are you tired of spinning your wheels trying to see whether your marketing is working?…