Five Small Business Marketing and Retention Trends and ideas for 2017
Traffic, acquisition, and sales have always been critical priorities for marketers. Yet customer retention also…
Browsing: Marketers
Location based advertising gets a new fillip!
Snapchat Signs Data Deal With Foursquare for Better Targeted Geofilters Snapchat ads are getting a…
Valuing mobile marketing in an age of ad blocking
After much talk about it over the last few years, the use of big data…
Trump’s Win Has Big Potential Impact on Marketers, Corona to AT&T
While much of the world grappled to understand the implications of Donald Trump’s unexpected election…
Four Ways for SMBs to Successfully Apply Marketing Operations
In the world of marketing operations (MO), words like “enterprise” and “scale” are common, but…
A Guide to Contextual Marketing
In his seminal blog post about social media marketing, Neil Patel writes that “social media…
Nuances of influencer marketing: Building successful partnerships in luxury
As influencers carry more weight in the marketing world, these social media stars are playing…
Big Data is giving us too many ‘Spray and Pray’ solutions
Brands too often try to speak to everyone, creating 500 versions of creative and letting…
60% of marketers say they aren’t getting support to improve media knowledge
As digital and programmatic developments usher in a new era of marketing, major brands are…
25 Fantastic Examples of Brands Using Instagram
With more than 400 million active monthly users, Instagram has grown into a social network…