The top 40 client-agency relationships last an average of 22 years, finds R3 research
R3 has released its guide to the best client-agency relationships, selecting 40 out of a…
Browsing: Marketers
Ikea Strategy Ditches the Dream Home for the Daily Grind
THE settings for the vignettes are workaday and unassuming: a living room where a man…
Six Content Marketing Principles You Shouldn’t Be Ignoring (but Probably Are)
Content marketing can be as complex or as simple as you want it to be.…
Why You May Soon Be Seeing More Agencies Launching Their Own Print Magazines
JWT and others are already in the publishing game In late September, J. Walter Thompson’s…
AT&T Deal for Time Warner Could Open More Options to Advertisers
Buyers see potential for more data-driven advertising on both TV and web When Verizon Communications…
Yahoo’s new ad offering zooms in on mobile and augmented reality
Yahoo has launched new ad products for local advertisers. Called Yahoo Tiles, the new mobile…
Instagram Ads: What Marketers Need to Know
Are you active on Instagram? Have you considered experimenting with ads? To find out how…
Google Pitches Survey Tool to Measure Effectiveness of Advertising, Branded Content
Updated analytics product will help marketers and publishers target surveys to specific users Google wants…
The Power of Cohesive Branding: Why Apple Wins
The days of just selling stuff are long gone. Today, in the race for consumers,…
Spotify Serves Its First Vertical Video Ads in New ‘Branded Moments’
Spotify is serving its first vertical video ads through a new “branded moments” offering that…