What marketers can learn from governments on social
Columnist Chris Kerns takes a look at top government agency social accounts on Facebook, Twitter,…
Browsing: Marketers
How to engage consumers when they are NOT buying from you
How Two Companies Hooked Customers On Products They Rarely Use Larry Page, CEO of Alphabet,…
Brands see potential in virtual reality advertising
The digital ad industry’s biggest trade group says consumers want to see more commercials they…
4 Creative Ways to Use Instagram for Business
Is your business using Instagram? Want to learn how to be more creative with Instagram?…
Why B2B Marketers Must Offer Customers a B2C Experience
Digital has raised the bar for everyone in B2B marketing. Today, the same people who…
3 Ways to Use Google Analytics to Evaluate Your Audience
Does your business use multiple social media platforms? Wondering where you can make improvements? With…
Study Likens ‘Walled Gardens’ To Hostage Syndrome: Ad Execs Want Transparency, But Need Scale
When it comes to managing their digital campaigns, marketers increasingly face a Hobson’s choice. They…
Six ‘what ifs’ that could transform your digital agency
As entrepreneurs we need to step back from day-to-day operations. We need to explore what…
Fall in Love with the Problem, Not the Solution
Intuit’s Suzanne Pellican on why designers need to (sometimes) take a back seat to their…
Want to Build a Strong Brand? Get Messaging Right. Here’s How…
Messaging—or verbal branding—is as essential to bringing your brand to life as your organization’s name,…