How brands should measure ad engagement levels
App marketing used to be all about scale: getting as many users into an application…
Browsing: Marketers
The Large Untapped Opportunity With Pinterest
Whether it is pinning a desired wedding dress or ideas for decorating a new home,…
Programmatic branding a missed opportunity as open exchanges subside: Forrester
Marketers need to make branding a strategic priority in their programmatic buying programs to address…
7 Books Every Marketer Should Read Before Selling Anything
I’m the first to admit I don’t know everything about marketing. As a 23-year-old, I’d…
Why Use Dynamic and Social Media Advertising in Tandem?
How do marketers reach their consumers in today’s somewhat cluttered digital landscape? The answer is…
‘Insta-Communities’ Change The Rules For Marketers
What constitutes a community has fundamentally shifted in the Instagram era. In our visually-driven social…
The future of digital video: short, branded content on social platforms
Digital video distribution keeps evolving and marketers predict an increase of budget for video advertising. What else should…
How chatbots will help mobile marketers
Since 2014, there have been more mobile devices in the world than desktop computers, and…
A Digital Dozen: 12 Traits Of The Truly Creative CMO
The rise of data-driven marketing might seem to suggest a corresponding decline in the value…
Two Ways To Prove That Marketing Works
Many non-marketing leaders don’t fully understand why marketing is essential for the company. That’s why…