Going viral becomes cool again!
WHY IT’S OKAY TO SAY “VIRAL” AGAIN “How are we going to make it go…
Browsing: Marketers
Visual Web is the future of digital
At first, the Internet was a source of information offering unprecedented accessibility, depth and breadth.…
Marketers Step Up Collaboration with Agency Partners
More complex digital campaigns encourage growing reliance on agency partners Marketers have long relied on…
Luxury brands tryst with Digital!
How Carolina Herrera’s embracing digital experiments The fashion world is circling Snapchat. Witness designer Carolina…
Advertisers look to entice, not interrupt, consumers
Advertisers Try New Tactics to Break Through to Consumers Harry Li, a 26-year-old Atlanta native,…
Brandspeak: Building Brand Affinity Through Intent-Based Marketing
Marketers are laser-focused on connecting with potential customers at critical decision-making moments. The trouble is,…
Programming the marketing mind for programmatic
Marketers ‘need to lose their fear’ to better understand programmatic advertising says Shazam’s chief revenue…
The big spurt in e-sports marketing
Perpetually on the hunt for young men, brands are betting on eSports This past week,…
Brands struggling with the “for her” marketing approach
The end of ‘shrink it and pink it’: A history of advertisers missing the mark…
Brands stand out with true empowerment
Social media users cannot get enough of empowerment ads Empowerment campaigns on social media have…