Why Marketers Need To Adopt A Programmatic Marketing, Vs. Programmatic Advertising, Mindset
A new white paper from The CMO Club in partnership with MediaMath makes the point that CMOs…
Browsing: Marketers
7 Social Media Marketing Secrets No Marketer Wants to Admit
Talk to professional online marketers, and they’ll likely tell you about the raw power of…
Is sponsored content is the future of all advertising?
Mic CEO Says All Advertising Will Be Branded Content With a younger generation increasingly blocking…
Marketers’ 10 Most Common Copyright Questions… Answered!
I get asked some variation of the same 10 questions on a regular basis, so…
Brandspeak: Why Grey Is The New Black for Keeping Media Out of the Red
The aging of the US population has been a cause for concern among media executives,…
Making real meat of data
IBM Watson’s Data-Crunching Gains Traction with Marketing Firms More marketers are putting Watson to work.…
How brands can use Instagram’s dynamic ads
Instagram can now scan your shopping carts to target you with ads This story was…
Playing the game the right way: what marketers can learn from the sports industry
It’s incredibly unusual to win without working for it, and that’s something that the sports…
Why it’s foolish to ignore location based marketing
The world around is mobile obsessed and sharing ‘where we are’ is becoming increasingly important.…
How Television Has Become the Newest New Media
Viewing via IP addresses takes the tube 2.0 As a salesman, I get the pleasure…