Ad Buying on Facebook Just Got More TV-Like
Social Media Company Introduces Tools Familiar to Broadcast Advertisers Broadcast advertisers will now find familiar…
Browsing: Marketers
The perils and opportunities of relaunching your brand
Rebranding is a pivotal process that all businesses eventually go through as styles, attitudes and…
5 Ways Historically Male Brands Are Now Reaching Out to Women
Lessons from the NFL, Adidas, Harley Davidson and others It may have been an unexpected…
The Ultimate Guide to WhatsApp Marketing
Text marketing, once yesterday’s news with SMS, is being rejuvenated by mobile messenger apps such…
Brands still not getting personalization right
Research: Marketers Overestimating How Well They Listen To Customers Recently, we conducted VoC research for…
Five B2C Approaches That B2B Marketers Should Steal
Gone are the days of the traditional B2B marketer who works exclusively with the sales…
What marketers can learn from Snapchat’s growth
12 valuable marketing lessons from Snapchat’s success Snapchat is turning into a very appealing platform…
Brands not investing enough in video, say senior marketers
Nearly three-quarters of content marketers do not believe brands are investing enough in video content,…
Mobile marketers are missing out on hyperlocal: report
Despite the opportunity to target customers based on their locations, just 22% of marketers agree that they…
Hey, Agencies: Marketers Are Pretty Clear About What They Want
In the movie “What Women Want,” Mel Gibson plays an ad executive who, after a…