The new road for branded content
Facebook to Allow Media Companies, Marketers to Post Sponsored Content For the past few years,…
Browsing: Marketers
Managing the marketing mix: focusing effort to maximise impact
Marketing is everything when it comes to business success and prosperity. A brand may be…
Sensory advertising: a mobile strategy that makes sense
We live in a time where our phones are constantly in our hands, as we…
Study reveals low trust in media agencies
Almost a third of advertisers rate trust levels with media agencies as low or very…
Generation X and why brands should start targeting them
5 Reasons Marketers Have Largely Overlooked Generation X A few weeks ago, Lincoln Financial began…
It’s about the little things: the case for small data
Big data cannot truly provide insights into who we are and what we desire, Martin…
How Marketers Can Manage Data Better for a Single Customer View
Seven Data Questions Execs Should Ask Their Digital Marketing Teams Today, with digital marketing at…
Marketers and their micro engagements
Fleeting micro engagements rise as mobile further crunches time Marketers continue to shrink their mobile…
What SXSW 2016 means for mobile marketers
In Austin, it’s perfectly normal to eat nachos for breakfast – a reflection of the…
How Real-Time Marketing Drives Really BIG ROI
In today’s world of faster, bigger, and better, marketing is certainly no exception. As consumers…