Emojis are changing the language of marketing
The last few years have seen an explosion of emoji, stickers, lenses, GIFs, masks and…
Browsing: Marketers
WPP CEO Martin Sorrell Says In-House Programmatic Buying is ‘Short-Lived’ Trend
Advertising giant projects its programmatic buying unit to hit $1.1 billion in sales in 2016…
Why should marketers really care about reaching the cross-device consumer?
Today’s marketer has a growing number of channels they can use to communicate with their consumer…
Are brands playing it too safe on mobile?
Is a Mobile-First Approach Really Best? It’s not exactly clear when the Year of Mobile…
The three biggest challenges in influencer marketing
The rise of influencer marketing doesn’t seem to be slowing, and it’s easy to see…
Brands as media owners: can they live up to the hype?
There has been a huge amount of hype about the potential for brands to be…
Are Viewable Ads Actually Effective for Marketers? 10,000-Person Study Sheds Light
A New Study Aimed To Study This Vital Question IPG Media Lab, Integral Ad Science…
‘A teleportation experience’: How brands use Periscope to amplify marketing campaigns
What do scenes of summer fun, cannoned collisions, and a skydiving stunt have in common?…
Why brands should focus on engagement than reach
How Do You Measure Passion? Figuring The Value Of Social Media Followers “Look at someone…
Influencer marketing needs to prioritize content over commerce
The majority of brands now have influencer marketing strategies, but budget remains an obstacle, according to…