Quality advertising depends on good data in 2016
The success of multi-channel campaigns in 2016 will depend on marketers creating quality-advertising campaigns, spurred…
Browsing: Marketers
Ad Agency Swears Off Crafting Ads That Objectify Women
Video created by ad executive Madonna Badger to honor her daughters A 2½ minute video…
Are agencies in danger of being pushed out of TV market?
In New Era of TV Ad Deals, Agencies Are No Longer Gatekeepers Pepsi’s three-episode story…
The searchification of media
As search becomes less traditional, it is becoming increasingly important to our world. Yet, when…
Why brands need to woo millennials with philanthropy
Millennials Are Embracing Corporate Social Responsibility Campaigns They may be the “selfie generation,” but millennials…
How Typecasting Millennials Is Hurting Ad Buyers
It’s No Longer About Buying Audiences, But About Individual Users The demographic cohort commonly known…
The next hot digital playgrounds for brands to explore in 2016
If you’re a brand looking for Web cred, you can’t go wrong with money, memes…
Mobile: not just a second screen in 2016
Mobile is more than just an additional screen for advertisers – it’s an entirely new…
Google+ Changes: What Marketers Need to Know
Have you heard about the changes to Google+? Want to know how the redesign affects you?…