Customers Want Personal Advisors, Not Advertisers
The expanding role of social and messaging apps should lead brands toward a one-to-one DTC…
Browsing: Marketers
10 Great Album Covers, Chosen by Music Journalist Adam Bernard
Montrose, Jefferson Starship, Wu-Tang Clan and more From the time I was old enough to…
Here’s the real reason why all of the crypto logos look alike
The rise of each new technology creates a need to depict it graphically in a…
‘Still getting started’: Coca-Cola’s candid progress report on its in-house plan
Even the biggest and most lauded advertisers struggle with moving more marketing in-house. Coca-Cola is…
What will the metaverse actually look like in 5 years? This studio may have cracked it
A design firm behind Magic Leap shares a plausible vision for our augmented future. What…
What really killed Honest Tea—and what it means for mission-driven brands
The demise of Honest Tea shows how even a successful mission-based brand can fall apart.…
How to future-proof your job by thinking like a futurist
It’s about considering where (and how) you can add value. Sixty percent of Americans are…
Wasted breath and nonsense — How to avoid messed-up messages
Many companies that run radio and TV advertising waste their breath — and precious broadcast…
A Pricing Paradox: We Want Digital but Will Pay More for Analog
People find digital music, books, and games more convenient — but think physical goods should…
Don’t find customers for your products; find products for your customers
Where there is customer pain, there is an opportunity for brands. Moving the needle from…