Brands are still unsure about advertising in games. Here’s how to change their minds
Each week, we ask agency experts from across the world and the ad business for…
Browsing: Marketers
What We Can All Learn From the New York Times’s Amazing Transformation
Over a decade ago, the newspaper industry as we know it was on its last…
How Brands Are Experimenting with Web3
Depending on whom you ask, Web3, a new iteration of the internet based on blockchain technology,…
YouTube v TikTok: What Gen Z prefers
Young Britons are three times more likely to be using YouTube than TikTok, but they…
A guide to IKEA’s impulse buying hacks
Homeware titan IKEA deploys a shopping experience like no other, one in which around 60%…
Movies of Satyajit Ray – A Blue Ocean Move
Dr Kisholoy Roy teaches Marketing and is a PhD from IIT (ISM) Dhanbad with over…
Affinity @ Scale: Making An Impact In A Personalized Context
If you’ve been around marketing for the last half decade, you know about personalization at…
Why the 360-degree customer view is over
Connected communications will revolutionize customer engagement for every business The customer experience arms race—the drive…
Why free stuff makes us irrational
When something is free, people feel a positive glow — and standard cost-benefit analyses go…
“Are You Listening?” How to Stay Open and Curious to Other People’s Ideas
In this episode, we discuss the importance of really hearing where others are coming from.…